When it comes to increasing the success of your business, there are a few things you can do to help it on its way: attending trade shows, creating a great marketing plan, and networking with others in the industry, to name just a few.
However, one thing that is frequently overlooked in terms of building a better business is getting your branding absolutely perfect. Branding is vital for any business and has many benefits, but lots of businesses, especially small start-ups, don’t invest enough time or effort in their brand look.
Your branding encompasses a wide variety of things, from your website to your marketing material, and even the clothes your workforce wears, so getting it right is vital. With that in mind, we’ve created a quick guide to branding your workforce, so you can get your company work wear perfect.
Uniform look or Uniform?
Firstly, you’ll need to decide whether you want to go for a full uniform or just a uniform look, depending on the type of business you are and the kind of impression you want to project to customers.
A uniform is a prescribed clothing style that requires all staff to wear identical clothing, which might be more useful if you’re looking to project a traditional stance, or if you have lots of employees working on a shop floor.
Alternatively, a uniform look requires everyone to wear similar, but not identical, clothing. For example, it might be a color requirement or a style requirement, such as trousers and a shirt. This could be best for those with a more relaxed style of operating and allows more fluidity in dressing.
For more tips on how to decide, check out this post.
Decide what items they’ll need
Once you’ve decided what sort of look you want to go for, it’s important to then decide what items you’ll need to order for your staff.
Take a moment to think about the tasks that your workforce carry out on a daily basis and make sure that what you choose will allow them to undertake these tasks easily. For example, if your workers do a lot of manual work and lifting, the clothing will need to be durable and flexible, rather than a restricting shirt.
Alternatively, if it’s more office based or customer facing, a smart shirt would be more acceptable.
It’s also a good idea to actually speak to your staff and get their input on the new workwear- after all, they’re the ones who will be wearing it!
Decide the color and design
Next, it’s important to choose the color and design. This is going to be the main bulk of your branding in the workwear so it’s important to get it right.
Make sure the design you choose is consistent with the rest of your business by choosing the same logo, colors, font and contact details that are shown elsewhere in your business, in order to reduce any confusion.
Similarly, once you’ve chosen the design, try to stick to it as close as possible if you want to order new workwear.
It’s also worth spending a bit more time and money on the design as it really will pay off. Sites like Fiverr and PeoplePerHour are great for sourcing freelance designers and we recommend getting a mock-up of two or three different designs, so you can make an informed decision.
Print or embroidery?
Once you’ve decided on how you want it to look, you’ll then need to get it made, and the last thing to decide is whether you want the design embroidered or printed.
We spoke to Stitch Embroidery, a promotional workwear specialist, who said: “Both techniques have their advantages and disadvantages. If you want something more hard-wearing, embroidery is usually the best option, but it can also be quite costly.
On the other hand, printing works out cheaper so is best for small budgets and also allows for more complex and intricate designs.”
It’s also vital to get a sample of your workwear once it’s been made before putting in a bulk order!