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If you’re not new to internet marketing, you’ve probably heard the phrase “the money’s in the list” many times before. While this statement can be true– building an email list that you market to can be your biggest asset– it’s not always the case. To make big money with your email list, you need to know how to build a powerful sales funnel.
If you lack this skill, you won’t really be able to make any real money with your list.
Many people try to improvise, randomly testing to see how their list responds to their various tactics. This is a bad move. Learn from someone who’s been there and done it. You’ll save yourself enormous amounts of heartache and stress.
So, let’s take a look at the keys to building a strong sales funnel, capable of converting the same customers again and again.
Before you can make any sales funnel work, you need to build up a certain level of trust with your prospects. They need to see clearly that you offer value and are trustworthy. This is best accomplished by giving them free information about their subject of interest. Make yourself the expert and people will respect and trust you.
Start off by making small offers to your list. Perhaps an ebook for $37 or a cd or video for $39. Make sure this initial product is of very high quality. You want them to be very happy with it.
Now send them more free stuff. A free report, a quick video or audio, a tip or trick, whatever. By giving away free things on a regular basis, people will continue reading your messages fully. If you only send offers of one kind or another, they’ll stop reading your emails.
Now it’s time to go out and find other highly related products and services to add to your funnel. These can get progressively more expensive as the trust grows between you and your list. Find as many products as you can that directly relate to your niches interests.
Now, keep staggering offers with free information. Send out one or two helpful informative and rapport building messages to every offer. Keep going like this to produce maximum beneficial effects.
Pretty easy huh? It’s not rocket science but it works like crazy. You can use the above formula to create sale funnel after sales funnel.
Always remember, the real profits are on the backend!
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5 Responses to “The Key to Building a Successful Email Marketing Sales Funnel”
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It may not make you comfortable to hear me saying this, but I'm sort of learning on the job here.."
Quotation by Mark Zuckerberg -creator&founder of facebook.com
Hi Rebbeca,
You are indeed amazing! Yes, I always hear them that the money is one the list, but if you always push out products that aren’t legit you are going to lose the trust of your list. Plus, you’d get your reputation ruined.
[Reply]
Caleb
Reply:
at 1:02 pm
The thing about deciding whether a product or service is legit is that you actually have to use it first…I have had a couple of instances where ppl asked for a refund claiming illegitimacy for something I know for an absolute fact works, yet they themselves never even tried the service
The hard part for the promoter is if it’s a service that takes manually setting up and customizing and digitally delivered then oftentimes there is no real way to take it back if a person gets a refund which means that person got it for free! This is one of the reasons some product owners charge membership fees and keep everything on their membership site as it is easier to cancel a membership once the buyer claims a refund or stops paying.
[Reply]
Caleb, You are right and i like your saying as well. “you put garbage in, you get garbage out!”
Shikha Singh recently posted..Baby Eagle
[Reply]
There’s a saying that comes over in my head, “Network Marketing is as it always was, eating a lot of people and vomiting a lot” Mostly marketers really quits because of wrong decisions.
Shikha Singh recently posted..דיוור אלקטרוני
[Reply]
Caleb
Reply:
at 4:35 am
And that reminds me of another saying, “you put garbage in, you get garbage out!” which tells us we have to implement better screening processes so that we get more quality out
[Reply]