A timely financial infusion by way of business funding is often critical for the survival of a small business. A small business is characterized by limited equity funding from the promoters and small scale of operations. One of the readily available sources of financial support is external financing from small business loans.

Small business loans are very helpful for SMEs which lack sufficient financial muscle to tide over sudden expenditure or an urgent financial need. In such situations, the business owner can avail a small business loan from fintech companies. Such funds can be utilized to achieve several business goals.

At the initial phase or growth phase of a small business unit, every small decision can have a huge impact. Hence there are instances when the right amount of investment money from a smart business loan can help derive great profits.

Below is the list of some of the smart goals that can be achieved with a small business loan:

1. Strong online presence by way of creation/upgradation of website

A strong online presence for a business is crucial in today’s digital age. This is especially relevant for the success of small business units that are yet to establish themselves and do not boast of a huge client portfolio. Hence investment of money towards creation or up gradation of one’s business website is a winning proposition. One can win contracts globally as well by having an informative and responsive website.

2. Invest unskilled Labour

As the business builds scale, one may often require the specialized talent of a skilled workforce. Generally, skilled talent comes at a cost. However, in order for the conduct of business operations, it is imperative to have the right workforce at hand. Upgraded skills are needed to operate and manage the advanced machinery in order to get optimum output.

3. Promotion and Marketing

Marketing is the lifeline of any business. In today’s connected world, it is more important to accurately showcase one’s work than actually performing the task. However good the quality of a product or service may be, unless it is marketed properly, it would not gain a consumer base. Suitable advertisements help to touch base with the masses and promote sales. One can market one’s sales via both online and offline media. With the advent of e-commerce, there are several platforms where one can sell one’s products and get a wider consumer base. Investing your business loan in marketing is a prudent financial decision.

4. Meet expenses of attending trade shows and seminars

We are in a highly knowledge-driven economy. Information from the internet is a powerful tool in the hands of each one of us. Hence a business needs to keep up with the latest developments in the industry and economy in order to stay ahead of the curve. Change is the only constant. Prior to the launch of new products or services in the market, it is important to be familiar with the trends in the industry. This information is available in the seminars and trade shows organized by industry, professional bodies. It is worthwhile taking a business loan to invest in knowledge up gradation.

5. Software acquisition or upgradation

Technology enables business operations to be undertaken more efficiently and accurately. Today almost 100{9391a6d72f92b172d68f865502bc0b9ca919cd513357a0811b20a79733f4996f} of business enterprises operate out of technological platforms. Hence having custom made software is essential for the business. Many times, the software comes out with upgraded versions and virus scanners, which needs to be implemented. It can be costly, but the returns are worth it.

6. Build a sales team

The sales team is vital to a business as it is the customer facing a team that books revenues. Hence, unless a business has able salespeople, it will be difficult to grow the business further. In the initial phase, when a business is yet to have a considerable customer base of returning clientele, the sales team is effective in selling the final product to the client and thereby boost turnover.

7. Invest in the latest equipment

The efficiency of a manufacturing business is measured by the economies of scale. This is enabled by using the latest available equipment, which would enable the production of an increased number of units within a quick turnaround time. It may also be advisable to replace the manual process with machine run, so as to optimize costs.

8. Expansion of branches, manufacturing facility or commercial offices

The business needs to identify growth opportunities in different regions and establish a physical presence by way of a unit or office to cater to local customers. This requires considerable investment and a business loan can be used towards this purpose.

9. Inventory management

Out of the working capital needs, the payment to suppliers towards raw material is most crucial. The entire production process is dependent upon the availability of good quality and timely input of raw material. Hence a business loan can be utilized to meet working capital requirements.

For the growth of business manpower, technology, finance, and resources are vital. Further, finance can fund all the other three components. Hence access to instant funds by way of business loans from fintech companies with minimum restrictive conditions is truly a boon for a small business.

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