Approval for nutraceutical merchant account directly & indirectly depends upon how clear is your knowledge about your business, its risks, nature and how ethical you are!! By the end of this blog, you yourself will be confident about how you can get approval.


If you’ve established business and want to take it to a higher level and you are setting up your payment gateway to receive online payments, you may be required to open a separate merchant account.

A merchant account is a type of online bank account that allows your business to accept payments by debit or credit cards. Retailer, a merchant bank and payment processor make settlement of credit card/debit card transactions through an agreement finalized by them for a merchant account.

The merchant account make sure that all the details supplied are correct (address, card number etc.) and if the card is authentic or not.


Handling of electronic payment transactions for a merchant account is known as merchant services or even sometimes credit card processing. Merchant services is a category of financial services in the United States that is used by businesses.


While moving forward to obtain a merchant account, it is necessary to make sure that your business lies under a high-risk label or not. There are a number of factors due to which a processor might label a merchant as ‘high risk’.

Basically, a company is considered a high risk business because of the following reasons:

➢ The first reason is services offered related to safety and health concerns.

➢ Your company deals with products or services that usually done in high dollar transactions.

➢ Your company’s viability or continued profitability.

➢ Your business is a startup with a very little credit card processing history.

➢ Your business is a completely new concept for the market, resulting from less room for growth.

➢ You are in an industry with high chargeback ratio.

➢ In the past, you’ve lost your merchant account because of excessive chargeback.

➢ You have a bad credit card history.

➢ You provide subscription-based products or services.

All the above-mentioned points make your business a high-risk business. But it is very rightly


Here is the list of industries which are usually flagged high – risk by a processor

o Airline tickets

o Construction companies

o Timeshare

o Telemarketing

o Nutraceuticals

o Computer software or hardware

o Financial service

o Travel and hospitality

o Auction services and websites

If your business is under the high-risk business category you have to make a wise choice while selecting your merchant account provider because your business requires a high-risk merchant account and there is no better option than iPaytotal.

After having all the basic knowledge about merchant account, high-risk businesses. We will be discussing further our main topic i.e. Nutraceutical merchant account in detail.


Google define the term ‘nutraceutical’ as ‘another term for functional food’.

‘Nutraceutical’ is derived from the combination of nutrition + (pharma)ceutical = nutraceutical. MEDICAL DEFINITION OF NUTRACEUTICAL: A food that supposedly provides medical benefits, including the prevention and treatment of disease.

Nutraceutical is products derived from food sources that are purported to provide extra health benefits. The most common form of a nutraceutical is a dietary supplement. Dietary supplements include vitamins, minerals, herbs, botanicals, enzymes, amino acids or other dietary ingredients. You take these products by mouth in form of pill, capsules, tablets or liquid form to supplement your diet. Categorizing nutraceuticals

  • Dietary fiber
  • Antioxidants
  • Prebiotic
  • Probiotic
  • Types of herbal /natural foods
  • Polyunsaturated fatty acids NUTRACEUTICAL INDUSTRY

With the span of time, people are becoming more aware and concerned towards their health. This gives a signal of a bright and profitable future for functional nutrition products and overall health and wellness industry. From babies to middle age consumers to elderly consumers, people continue to embrace condition-specific products backed by sound scientific evidence.

Global nutraceuticals market size is expected to reach $302.306 million by 2022!!

The figures are easily telling that nutraceutical products hold a notable scope for growth.

This versatile industry is used in numerous industries such as pharmaceutical food & beverages animal feed additives and personal care. Nutraceutical products are the necessity of the modern world.

If you want to match the global market challenge, your business has to meet growing consumers demand for clean label products, sustainable packaging with no compromise with the quality.

“PREVENTION IS BETTER THAN CURE” is our new age motto. More consumers are changing their behavior and looking to nutraceuticals as a way to improve their health.


Nutraceutical gave recently become a hot trend due to the health concern programs conducting around the world. Increased consumption of dietary supplements and functional food and beverages is making the new business a big chance to enter this industry and take full advantage of a robust opportunity. And the keep reasons behind the growth of the nutraceutical industry are:

1. Domination of millennials plays a key role in the fast growth of this industry. Apart from millennials, Baby boomers are currently the largest consumers.

2. A primary reason for such big growth is consumer demand; an increasing number of patients suffering from diabetes, high blood pressure and obesity have made consumers aware and they are looking to follow a healthy lifestyle and obtain the best nutrition.

3. The surprising food innovation has advanced nourishing food. More flavors with more benefits are creating more opportunities for growth.

4. There was a time when higher sections of society were willing to spend on nutraceutical products but now there is an increase in disposable income and other sections of society are equally spending on it.


It is said, Goodwill has a cat nature means it never leaves the old home. This type of goodwill has stability and therefore its value is always maximum. Hence, old established companies enjoy this goodwill and take a maximum profit out of it. Start-up companies in the nutraceutical industry face many challenges from product development to sourcing investment.

The first and most obvious challenge is developing an authentic product with a background in scientific evidence and product efficacy, maintaining good quality and good taste. When you are dealing with customers’ health you need to be extra careful. Lack of regulation also makes it difficult for them to avail subsidies.

Apart from setting up business and holding a market, there is one more big challenge in front of new startups, to get a merchant account for online transactions through debit or credit card. As mentioned before the importance of merchant account in this digital era it is very much required to get it done by iPayTotal for the best of your business.


Half knowledge is dangerous and you being a smart entrepreneur would not definitely compromise anything for your bright business. IPayTotal with a decade of experience and professionals work for the betterment of your business. We practically approve every business type, even when you have been turned down by other high-risk payment processors in past.

We are always available to answer all your questions and support you like a true companion. For high-risk businesses like nutraceutical, we have experts and made our own name in this field.

Make the right choice right now!! And let’s get started.

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