Running a small or medium-sized business can be hard work, and there are lots of things that you must take into consideration. Not only do you have to cover everything from product development to paying invoices, but you must also find ways to bring in new customers.
One of the most effective digital marketing techniques of today is social media, and below, we’ve put together some of the ‘market secrets’ to nailing sites like Twitter and Facebook.
Focus on your brand voice
If you want to stand out in today’s increasingly competitive market, then you should focus on developing a clear brand voice for your business. As a gifts company, you’ll likely adopt a fun and informal brand voice and personality, whereas a funeral director may choose a more professional and formal tone. The sooner you can create a brand voice, the easier it’ll be to promote your products and services effectively, delivering a consistent social media strategy.
Balance promotional and non-promotional content
Don’t fall into the trap of promoting your products and services at every opportunity. Social media is about exactly that – socializing. Make sure you post a mix of engaging, chattery posts where followers can ask questions and respond to your messages, as well as news updates and other fun tidbits from your industry. If you’re constantly pushing products down people’s throats, they’re simply going to unfollow your page to declutter their timelines.
Utilize custom graphics and videos
Custom graphics and video content are more likely to be shared and engaged with than text posts and links, so get creative and come up with your own unique designs. You don’t have to hire a graphic designer to do the work for you. Do it yourself using a free tool such as Canva, and you’ll quickly transform the fortunes of your small business on social media. Not only are graphics professional and smart, but they boost brand awareness over time.
Outsource if you don’t have time
If you don’t have the time to manage your social media channels, companies like 99social, which offer social media management UK-based, do. Make sure you find the right company who can get to grips with your business and its goals, and be prepared to hand over the keys and responsibility to see what happens. Experienced marketing professionals are more likely to help you reach your goals and secure more traffic to your website, so take a step back.
Deliver great customer service
Finally, remember to use social networking sites to deliver a great level of customer service. You should respond to messages as soon as you can, and be friendly and courteous at every opportunity. The more reactive your business appears to the Average Joe, the more likely new customers are to choose you over a competitor. Use it as a differentiator.
There are so many ways you can improve your social media presence, but start with the tips we have mentioned in today’s post and see what happens. We wish you the best of luck.